Simon Sinek

Simon Sinek

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Simon Sinek is one of the world’s foremost leadership experts. He is an ethnographer, speaker, and best-selling author of business books Start With Why and Leaders Eat Last.

Start With Why: How Great Leaders Inspire Everyone to Take Action is an acclaimed business book that examines why some people and organisations achieve success, while others do not. “People don’t buy what you do, they buy why you do it,” says Sinek. Listen to the Start With Why audiobook written and narrated by Simon Sinek.

In Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, Sinek shares what he has learned about successful teams and leaders as a result of his work with high-performing organisations around the world. Listen to the Leaders Eat Last audiobook written and narrated by Simon Sinek.

As a speaker, Sinek has delivered two popular TED Talks – ‘How great leaders inspire action’ and ‘Why good leaders make you feel safe’. His talks have been seen by tens of millions of people.

Sinek’s work has featured in publications around the world, and he met with and shared his ideas with the leaders of major corporations, as well as the United States military, the United States Congress, and the United Nations.

Simon Sinek was born 9 October 1973 in Wimbledon, England. He lives in New York.