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Youtility
- Why Smart Marketing Is About Help Not Hype
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
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Publisher's Summary
The difference between helping and selling is just two letters.
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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- careful_buyer
- 03-06-2016
Terrific material. Do good to hear an American talk marketing without the Hype!!
I want listen to this again and again Jay Baer. I am constantly at my staff about bring "useful" and not just promoting and taking orders and enquirers. Ironic that the technology is making personalisation so clinical and yet personal utility and being useful on personal level is what we humans truly value. Great book and looking for more 😀
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Overall
- Nathaniel
- 06-04-2017
Good book - one for the reference library re-read
This book has great common sense ideas and concepts on using the available low cost technology and 'customer - first' ideals to have more people aware of your business increasing opportunity for revenue growth, product evolution and reducing unnecessary marketing spend.
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