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  • Tribes

  • We Need You to Lead Us
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 3 hrs and 42 mins
  • 4.4 out of 5 stars (606 ratings)

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Tribes cover art

Tribes

By: Seth Godin
Narrated by: Seth Godin
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Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc. (P)2008 Audible, Inc.

What listeners say about Tribes

Average Customer Ratings
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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Simple and easy to listen to

Great for long drives. Found the language easy. Voice was moderate and easy to the ear.

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3 people found this helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Different take on leadership

To be a good leader you need a group of people to lead. This book goes into how humans want to belong to group and to be aware of how to influence and lead them. There a plenty of real world examples and discussion that kept in engaged and provided motivation to be acting now. A good listen for anyone who feels they are work in (metaphorical) baloon factory, want to challenge the status quo and lead a tribe.

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3 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

The leader of tribal leaders.

Finally, someone not in a financial coma.
The time has come to look beyond our own personal gain and recalibrate our mindset and heartset so that we can rise above the robots most humans have become.
A must listen for anyone who wants to make dent in this world.

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3 people found this helpful

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    3 out of 5 stars
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    2 out of 5 stars
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    3 out of 5 stars

Glosses over the negatives of tribes.

Bigotry, sexism, racism etc are all products of tribalism. Leaders are mentioned many times but morality is not. Before starting or joining any tribe everyone should be asking if they are providing a benefit to all life on earth. At the very least we should avoid doing any harm.

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2 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Best Godin book in my opinion.

Tribes is fantastic for building a brand, following, idea, group and well.... Tribe.

It's time I listen to it again it's that good. Brilliantly written and spoken. I hope I didn't cause any car crashes in the process of listening.

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2 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Short and to the point. A great buy

i loved Seth's no fuss, to the point approach. Found myself reaching for the notebook every few minutes.

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2 people found this helpful

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    4 out of 5 stars
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    4 out of 5 stars
  • Ted
  • 12-06-2016

Seth is great! Great book for building tribes

It was really good. If I can give some feedback to Seth it would be, use more stories to deliver your points not just saying it.

Thank you for all your work Seth.

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  • Overall
    2 out of 5 stars
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    3 out of 5 stars

nothing new

not a handbook for leadership or group behaviour. more of a motivational pep talk. nothing new.

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1 person found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    2 out of 5 stars
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    2 out of 5 stars

Some interesting concepts but a lot of waffle

Would you say that listening to this book was time well-spent? Why or why not?

There were truly some moments, when listening to this book, where I was inspired by what Godin said. However, he spent a good part of the first section of this book, and a number of sections in later chapters waffling on about what a tribe is and what leadership is in a way that didn't provide clear definitions but seemed to attempt pseudo-inspirationalism.
His overemphasis of the word 'TRIBE' and 'LEADERSHIP' at moments of the book was really annoying - like, we get it, the book is about tribes and leadership - we get the connection between the title of the book and the content.
However, I gave this three stars overall because of those moments where his message came through loud and clear and I felt a push to strive beyond mediocrity. In that sense it was worth it.

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Every leader must hear this

Seth Godin has joined the ranks of think and grow rich caliber!!! This is my number #1 go to for idea generation inspiration!!! It's a game changer for anyone's mind set.

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