• The Lean Entrepreneur

  • How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
  • By: Brant Cooper, Patrick Vlaskovits
  • Narrated by: Erik Synestvedt
  • Length: 10 hrs and 39 mins
  • Unabridged Audiobook
  • Release date: 14-05-2013
  • Language: English
  • Publisher: Gildan Media, LLC
  • 4.5 out of 5 stars 4.5 (2 ratings)

Publisher's Summary

You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt.
With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators, and investors. It leads us to heartbreaking, costly, and preventable failures in new product and venture development.
The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.
The Lean Entrepreneur shows you how to:

Apply actionable tips, tricks, and hacks from successful lean entrepreneurs
Leverage the Innovation Spectrum to disrupt existing markets and create new ones
Drive strategies for efficient market testing with Minimal Viable Products
Engage customers with Viability Testing and radically reduce the time and budget for product development
Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks
Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them

©2013 Brant Cooper and Patrick Vlaskovits (P)2013 Gildan Media LLC
Show More Show Less

Critic Reviews

"A sprawling overview of some of the biggest ideas in the start-up world." (Seth Godin, Author of The Icarus Deception)
Show More Show Less

Regular price: $35.87

Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – love a book or swap it for free
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $16.45/month
Select or add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $35.87

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
No Reviews are Available

Customer Reviews

Most Helpful
1 out of 5 stars
By AmzPrime on 17-12-2013

The authors need to learn to write an LEAN boook!

What disappointed you about The Lean Entrepreneur?

I loved the Lean Startup. While I've listened to the Lean Startup twice, I cannot bear to listen to the Lean Entrepreneur again. The authors have this awful habit of making lists upons list upon lists. Several times, I paid special attention to these lists, and tried to figure out what was the point of these special long lists. There was no point as far as I could tell, other than being space fillers and perhaps showing off the authors' expertise at making lists. This book contains a lot of useless opinions and rehashed concepts, and poorly illustrated case studies. If you get this book with the hope of further understand the concepts behind the Lean Startup, you will be sorely disappointed. If you get this book with the hope of being entertained or perhaps learning something, you will be equally disappointed. And since this is an digital version from Audible, you can't even use it as a doorstop. What a waste of time and money.

Has The Lean Entrepreneur turned you off from other books in this genre?

No, since the Lean Startup is an excellent book. The Lean Entrepreneur is just a poorly conceived and poorly written book. If the authors were to write a book in another genre, it would be equally bad. They need to take a basic college writing course and learn some principles of good writing before attempting another book.

What didn’t you like about Erik Synestvedt’s performance?

Can't put a finger on it. But his performance in part 2 of the audio book was better than part 1.

You didn’t love this book... but did it have any redeeming qualities?

It has a section here and there that was interesting. But these good parts were quickly drowned out by the authors' interminable lists.

Any additional comments?

I have no idea where the good reviews come from. Maybe they are from the authors friends?? I will NOT trust another book with so few reviews.

Read More Hide me

4 of 4 people found this review helpful

1 out of 5 stars
By Meg on 03-08-2013

Crude and disappointing

What could have made this a 4 or 5-star listening experience for you?

I found the storyline crude and disappointing. I really love lean manufacturing and entrepreneurship but these hacks seem to regurgitate other books instead of coming up with new ideas. After listening to them for an hour and 45 minutes, and really wanting to like it, my basic reaction was to pull over and write this negative review

Read More Hide me

4 of 4 people found this review helpful

See all Reviews

Customer Reviews

Most Helpful
2 out of 5 stars
By Marc on 27-08-2018

Too many Q & A segments and mispronounced words

This is a poor ripoff, of The Lean Startup, done by Eric Ries.

The voice-over artist is annoyingly American

Read More Hide me
See all Reviews