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  • The Fourth Transformation

  • How Augmented Reality & Artificial Intelligence Will Change Everything
  • By: Robert Scoble, Shel Israel
  • Narrated by: Jeffrey Kafer
  • Length: 4 hrs and 29 mins
  • 4.5 out of 5 stars (17 ratings)

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The Fourth Transformation

By: Robert Scoble, Shel Israel
Narrated by: Jeffrey Kafer
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Publisher's Summary

Ten years from today, the center of our digital lives will no longer be the smart phone, but device that looks like ordinary eyeglasses: except those glasses will have settings for virtual and augmented reality. What you really see and what is computer generated will be mixed so tightly together, that we won't really be able to tell what is real and what is illusion.

Instead of touching and sliding on a mobile phone, we will make things happen by moving our eyes or by brainwaves. When we talk with someone or play an online game, we will see that person in the same room with us. We will be able to touch and feel her or him through haptic technology.

We won't need to search online with words, because there will be a new Visual Web 100 times larger than the current Internet, and we will find things by images, buy things by brands, or just by looking at a logo on the jacket of a passerby. Language will be irrelevant, and a merchant in a developing world will have access to global markets.

Medical devices will cure schizophrenia, allow quadriplegics to walk. People will be able to touch and feel objects and other people who are not actually there for conversations, games and perhaps intimate experiences.

From kindergarten to on-the-job, learning will become experiential. Children will visit great battlefields and tour historic places in VR rather than read about them in text books. Med students and surgeons will learn and practice on virtual humans rather than cadavers; oil rig workers will understand how to handle emergencies, before the ever leave the home office.

The Fourth Transformation is based on two years of research and about 400 interviews with technologists and business decision makers. It explains the technology and product landscape on a level designed to be interesting and useful to business thinkers and general audiences. Mostly it talks about how VR and AR are already being used, or will be used in the next one-to-three years.

©2016 Robert Scoble and Shel Israel (P)2016 Robert Scoble and Shel Israel

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  • Overall
    5 out of 5 stars

Informative of a not so distant future.

I enjoyed it. easy to follow and imagine. something for all those wanting to be ahead of the wave. or at least on it.

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

For marketeers

Heavily customer centric. atleast a basic explanation of the technologies involved would make it better. Good for marketeers.. for technologists its ok.. depending on your taste.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars

Tech for the non technical

Very up to date and colourful review of AR / MR and VR technologies including interesting insights to future applications. Very interesting and well written including examples from as recent as a few weeks ago (rare thing in tech books). Still seems a bit optimistic in nature when providing the classic 5-10 years predictions (these type of predictions are notoriously known for inaccuracy).
Also a bit more technical details wouldn't hurt.

But I'd definitely recommended this book though for anyone with any interest in this space, especially those with no technical background.

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If you don't listen you're going to miss out

If you could sum up The Fourth Transformation in three words, what would they be?

Inspirational Exciting Informative

What did you like best about this story?

A peek into the future

Have you listened to any of Jeffrey Kafer’s other performances? How does this one compare?

No, but he is clear and concise and easy to listen to.

Did you have an emotional reaction to this book? Did it make you laugh or cry?

Inspired me to take the journey into the fourth transformation journey

Any additional comments?

An excellent book, a must read for anyone who is interested where technology is going in the very near future. You will come away after reading this book with your life changed for the better, knowing you will have a head start on your friends, colleagues and competition.

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