Publisher's Summary

Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking) and War of the Worldviews (with Deepak Chopra) here examines how the unconscious mind shapes our experience of the world, and how, for instance, we often misperceive everything from our relationships with family, friends and business associates, the reasons for our investment decisions, to our own past.
Your preference in politicians, the amount of tip you give the waiter-all our judgments and perceptions-reflect the workings of our mind on two levels, the conscious, of which we are aware, and the unconscious, which is hidden from us.
The latter has long been the subject of speculation, but over the past two decades scientific researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind.
The result of this explosion of research is a new science of the unconscious, and a sea change in our understanding of how the mind affects the way we live. These cutting-edge discoveries have revealed that the way we experience life-our perception, behavior, memory, and social judgment-is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed.
Employing his trademark wit and his lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self, increasing our understanding of how the human mind works, and how we interact with friends, strangers, spouses and coworkers. In the process he changes our view of ourselves and the world around us.
Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. He also wrote for the television series MacGyver and Star Trek: The Next Generation.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2014 Leonard Mlodinov (P)2016 Audible, Ltd
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Customer Reviews

Most Helpful
5 out of 5 stars
By 512j on 08-09-2017

Fascinating!

If you could sum up Subliminal in three words, what would they be?

A fascinating look at what happens below our conscious mind and how it influences every part of our perception. The book looks and both the pros and cons and how your rational decisions might actually be far from rational. The author manages to make the subject entertaining (even humorous) and salient. Highly recommended.

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5 out of 5 stars
By robw4800 on 25-06-2017

Possibly the most important book I've ever read!

A fascinating insight into the power of our subconscious mind. Engaging and even entertaining throughout. Thank you Leonard.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Omotola Alade on 09-11-2016

very good topic bias

very good words on how my mind tricks me and the implicit biases we all share. the ending was particularly very good with the study about emotional illusions and the quote by jobs

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1 of 1 people found this review helpful

5 out of 5 stars
By T0m0 on 01-07-2016

insights of the mind

Really enjoyable, good narration (although had to slow to 90%) and very interesting info about how the mind works. Read/listened to a few in this area but still found this new and engaging.
doesn't include an attachment of figures discussed (e.g. one to show your blindspot) which is a bit of a pain as they're heavily discussed

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1 of 1 people found this review helpful

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