• Purple Cow

  • Transform Your Business by Being Remarkable
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 58 mins
  • Unabridged Audiobook
  • Release date: 29-04-2009
  • Language: English
  • Publisher: Gildan Media, LLC
  • 4.5 out of 5 stars 4.5 (274 ratings)

Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
©2002 Do You Zoom Inc. (P)2009 Gildan Media Corp
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Critic Reviews

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." ( Publishers Weekly)
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Regular price: $20.49

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Customer Reviews

Most Helpful
5 out of 5 stars
By Nick on 18-05-2015

change your perspective...

I listened to the entirety of purple cow in one sitting while at a cafe near my home, that happened to be a few doors away from a (very) popular restaurant chain. I watched people with wonder scurry in and out like ants in an ant hive, and silently asked myself why it was so popular. Little did I know that Godin was quickly changing my perception of what an incredible business was while I watched. I had finished listening to the book by noon, and had so far counted on average about 10 people per minute (!) entering the restaurant, either entering by car or on foot. What better way is there to experience the power of a remarkable business than to observe the attraction of the successful restaurant chain such as this one, that demonstrated the power of branding?
Once I had finished Purple Cow I walked the short distance home, and to my surprise I found myself observing every single shopfront with curiosity, asking myself how that business, that machine, behind the shopfront could be different, how it could challenge the norm, and how it too could be remarkable.
What this book does is distinguish very clearly for you what is and what is not a remarkable business, and what you can do to create one in today's environment.
Seth Godin covers topics ranging from the history of the televisual industrial movement, that saw advertisers competing for sales through mainstream television or radio commercial advertisements, to a newer method of targeting and attracting customers by catering to percieved wants that have been expressed by the consumers themselves. In Godin's world, every item that a person perceives as being needed to be bought has already been created. It is now up to the entrepreneurs of the present and future to create items that fulfill a percieved want in a select group of people who lead others to purchase the product or service.

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5 of 5 people found this review helpful

1 out of 5 stars
By salma on 05-11-2016

Meh

the concept was interesting but didn't feel it really offered much to those who are involved in businesses beyond venture capitalism.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Derek on 21-12-2009

A must read for all entrepreneurs

If there is a required reading list for entrepreneurs, this book should be at the top.

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11 of 11 people found this review helpful

3 out of 5 stars
By Phillip on 25-06-2012

!!!! Good !!!!! Should be a chapter, not book!!

Would you recommend this book to a friend? Why or why not?

I would and have recommended to friends, only because I agree with the concept; the delivery was long winded way of saying 'make your products unique' so that your talked about and remembered.

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6 of 6 people found this review helpful

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Customer Reviews

Most Helpful
2 out of 5 stars
By KayKay on 21-03-2016

It says it all on the cover...

Then spends the rest of the book repeating it. I didn't hate the book, I wanted to hear it based on its hype. You can't argue the importance of being 'remarkable' in business but the message is superficial and everything I got from this I could have gotten from a quote poster. This is better if you already have a formed business idea. Loads of sound bites, not the greatest amount of substance

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3 of 3 people found this review helpful

4 out of 5 stars
By Michael Rice on 29-05-2015

Stimulating and brilliantly read by the author!

I love it when the author narrates his own book, bonus Seth! Good listen, especially when driven but felt it could be condensed. I got the point quickly! Good point, well made, just a bit repetitive towards the end.

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2 of 2 people found this review helpful

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