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The Thank You Economy cover art

The Thank You Economy

By: Gary Vaynerchuk
Narrated by: Gary Vaynerchuk
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Publisher's Summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

What listeners say about The Thank You Economy

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Inspiring and motivating

Ready to take my business to the next level. Through all these wise, inspiring and powerful words...ready to crush it!

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3 people found this helpful

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Good book but out of date

Good book but I feel like it's abit out of date now, if I was to read it 5 years ago would of love it

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2 people found this helpful

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i wish i wrote it

the best book on the topic i have ever read. i live it's principles daily and despite what Gary said at the end in 2015 this book is NOT out of date and frankly the business world hasnt even scratched the surface of the potential here

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2 people found this helpful

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Gary Veeeeeeee is a STAR

Amazing marketing intelligence. even though the book is a bit old its still relative to helping you change your business and plan for the next wave of Social media and internet change. Evolve or die. Thank you Gary Vee

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1 person found this helpful

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That Gary V Value!

Thoroughly enjoyed this Gary V! Plenty of off scripts moments adds greater value! Highly recommend!

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1 person found this helpful

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great

this is very helpful and I would definitely recommend it for anyone else looking to understand social media and how we should communicate on particular platforms

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Gary V delivers in style!

Loved it. Great real world stories and an old skool look at life in the digital era.

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1 person found this helpful

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Caring means business. FACT.

I like how Gary is brazenly authentic in his message and challenges businesses and business leaders to transcend the idea of selling their product or service and actually deliver something of socio-economical value.

Scale your 1:1 relationship. It’s true that consumer BS radars are better than you think. Most people hate being marketed to, and this book explores how to not only strategically connect with people or clients, but to actually do it from a place of care, and that will reflect on the profits being made.

It discusses how business and social impact should be symbiotic, and it is in the best interest of both to merge them together seamlessly. A business is just a vehicle in which to do this.

Highly recommended if you want to not only make a legacy in this lifetime, but one of measurable social significance too.

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“This book will self destruct”

Heads up.

In the last minute of this book, the author states that “everything you’ve just heard will be irrelevant by 2015”.

Don’t waste your monthly credit on it.

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  • Dee
  • 26-10-2020

Still Relevant in 2020

Sometimes you found hidden gems in retro stuff. Always good vibe, Gary! Wish you launch Jab, Jab, Jab, and right hook on Audible!!!

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