Try free for 30 days

  • Marketing: A Love Story

  • How to Matter to Your Customers
  • By: Bernadette Jiwa
  • Narrated by: Bernadette Jiwa
  • Length: 2 hrs and 1 min
  • 4.6 out of 5 stars (17 ratings)

A 30-day trial plus your first audiobook free.
1 credit/month after trial—to buy any title you like, yours to keep.
Listen all you want to a selection of thousands of Audible Originals, audiobooks and podcasts.
$16.45 a month after 30 day trial. Cancel anytime.
Marketing: A Love Story cover art

Marketing: A Love Story

By: Bernadette Jiwa
Narrated by: Bernadette Jiwa
Free with 30-day trial

$16.45/month after 30 days. Cancel anytime.

Buy Now for $12.99

Buy Now for $12.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey toward understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

©2014 Bernadette Jiwa (P)2016 Gildan Media LLC

What listeners say about Marketing: A Love Story

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    14
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Feel Good approach

Really enjoyed the way it was put together. Great for people without a fixed approach and nice mindset shift for those who do.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

An approach to overcome zero-party data

This book is more relevant in 2022 than when it was published when you can no longer be a lazy marketer relying on big tech to get the right customers who spend their money on your product.

This book gives you a great many ways to market in a zero-party world.

This book is a must-read or reread in 2022 if you are a great marketer 2022.

It will help those new and give great ideas to the more experienced.

A must-read for a digital marketer.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great Book

Great shorter book on the love aspect of marketing, a pleasure to read. Interesting aspect presented

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.