From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success.
Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books...he was broke, jobless, and drug-addicted.
Grant had grown up with big dreams but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.
Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a huge philanthropist, live in a mansion, even own an airplane.
Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to achieve balance and take it easy. But this has really just given us an excuse to be unexceptional.
If you want real success, you have to be obsessed and know how to harness that power to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:
· set crazy goals—and reach them, every single day
· feed the beast: when you value money and spend it on the right things, you get more of it
· shut down the doubters—and use your haters as fuel
You can be obsessed...or you can be average. It’s your choice. Why not start going full-throttle towards your obsession today?
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Some good information and a lot of blah-blah-blah.
While I agree with a lot on information in this book and it's true no ever gets to be great without being obsessed by their goals and putting in massive amounts of work to get there, I felt like listening to this audible book was a bit of a slog.
I know from my own experience that much of what Cardone is saying is actually true - being at the top of your game is not a walk in the park and success rarely comes without a burning obsession driving it - I felt much of what was valuable in the book really could be summed up in the title. Nothing more really needed to be said. Be obsessed or be average. It's pretty much that simple. The rest is just filler.
Well, I wouldn't not recommend it. I didn't agree with everything he said but I did agree with a lot of it.
I think it gives a good insight into what it actually takes to be successful. Everyone I know (including myself) who has any degree of success does so because they were willing to put in the time and the effort to get there. I just don't particularly like Cardone's style of delivery. He spends too much time talking about himself, which is cool, he's talking from his own experience, so, you know, there's that. I just found him annoying and a lot of what he said was just blah-blah-blah to me, particularly because I felt like he was wasting my time telling me how good he was when I just wanted him to get to the point and give me the information.
Loud. Egotistical. Abrasive.
Yeah ... nah, I don't think so.
Look the information is good and some might even find it motivational. If you don't mind the author's loud, self-aggrandising style you will definitely get something out of it. It's a good reminder for anyone hungry for success in any industry that it takes more than just a desire to succeed. It takes hard work, sacrifice and a burning obsession to be the best.
But like I said, everything you really need to know can be summed up by the title. 'Nuff said.
THE ONLY BUSINESS BOOK YOU NEED!