Trust Me, I'm Lying

  • by Ryan Holiday
  • Narrated by Ryan Holiday
  • 6 hrs and 29 mins
  • Unabridged Audiobook

Publisher's Summary

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…


1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."

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What the Critics Say

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)

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Customer Reviews

Most Helpful

Must read if you use the internet.

applicable to blogs, modern media, internet, news paper, social media, gossip... you need to read this to navigate in the modern world where everything is after your attention.
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- Michael

Good book

Definitely worth the listen if you're looking to get some PR for your business. I appreciate that he put a lot of time into thinking about how to do it in a morally good way
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- Mitch Flindell

Book Details

  • Release Date: 19-07-2012
  • Publisher: Gildan Media, LLC