In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.More
"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)
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This sounds like the Hubbard management system
This book is good for people who don't have a clue about business, structure or organising their live.It is not good for people who have managed, know business skills or looking for an insight to gain an edge.
I didn't find it interesting.
However this may be because I have an MBA and I have been a part of similar coaching Hubbard Management programs which I was not impressed with.
I have found the Hubbard Management system not to be in line with my beliefs or personal practices.
Some people may really respond to this story and the way they tell allegorical tales to illustrate the point.
The good key takeaway is build your business to sell, OR just be happy being employed.
The speaker told the tale well - reminded me of the old "read-along story time" voice actors. Great voice for radio. very nostalgic.
Focus on systems and reread my MBA notes on McDonalds and the franchise theory. There are better books out there for "franchise" models and building a business to sell which is the underlying theme of the book.
This book is not a bad book, I would recommend this to people who have read business books before or have any training in management. It is a great segue into understanding you don't know much about running a business. Maybe look to investing in an MBA or getting a business coach.