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  • The Conversion Code

  • Capture Internet Leads, Create Quality Appointments, Close More Sales
  • By: Chris Smith
  • Narrated by: Chris Smith
  • Length: 6 hrs and 43 mins
  • 4.5 out of 5 stars (100 ratings)

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The Conversion Code

By: Chris Smith
Narrated by: Chris Smith
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Publisher's Summary

Capture and close more Internet leads with a new sales script and powerful marketing templates.

The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift toward online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.

Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.

  • Engage with consumers more effectively online
  • Leverage the strengths of social media, apps, and blogs to capture more leads for less money
  • Convert more Internet leads into real-world prospects and sales appointments
  • Make connections on every call and learn the exact words that close more sales

The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online - the vast majority through social media, mobile apps, blogs, and live chat - before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them - quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Chris Smith (P)2017 Audible, Inc.

Critic Reviews

"If you need more traffic, leads and sales, you need The Conversion Code." (Neil Patel, cofounder of Crazy Egg)
"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." (Oli Gardner, cofounder, Unbounce)
"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." (Dan Stewart, CEO, Happy Grasshopper)

What listeners say about The Conversion Code

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Worth the listen

great listen. clear and precise. content is broad but covers a lot. chapter 11 onwards is where it grabbed most of my attention. I'll listen again.

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1 person found this helpful

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  • Sam
  • 16-03-2019

Arrogant and non-transferable

Focuses on author’s own successes in a cringeworthy fashion. Uses absolutes (eg “I guarantee this will work for you”) for ambiguous or complex scenarios.

I, personally

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helpful

Interesting & very helpful. I'll be listening to this one over and over to help master this new to me, skill of sales.

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Packed with useful content

The Conversion Code is packed with ‘how to’ content that can be applied instantly. For anyone who would like to generate more leads online this is a must read.

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Great Primer

I think Chris does a great job breaking down the tools to succeed in the digital marketplace. More importantly he shows how to apply timeless marketing and closing strategies in the most effective ways with the new tech and social media opportunities available to us. Thank you Chris!

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Highest information density!

Simply the book with the most valuable information I have read in my life. I will listen to it again and again and again....

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Too much info

Great audio with lots of great content.
If you want to use the info.. either sit, listen and take notes or buy the book and write action/implementation plan.
I have recommended to others on that proviso

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Great book to learn more on inside sales

Best takeaway from the book, learn what makes your business great, what makes your business unique, and do you agree :)

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Good for basic digital making

enjoyed the book. It's always beneficial to hear what you already know in a different way

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Laser focus

No amazing revelations but excellent framework to focus on what will make a difference in the sales and marketing funnel.

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