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The Art of Negotiating the Best Deal
- Narrated by: Seth Freeman
- Length: 12 hrs and 46 mins
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Publisher's Summary
Negotiation is a big part of life - from buying a car or a house, taking a new job, or working out a serious conflict. Yet it's easy to believe we're usually at a disadvantage - that others are born negotiators, while we are not. Nothing could be further from the truth. Negotiation is a skill that just about everyone can learn to do well.
Presented by a master negotiator, these 24 lectures teach you how to approach all phases of a negotiation and deal with a wide range of problems. Professor Freeman shows you how to negotiate effectively in both competitive and collaborative situations. You learn the art of handling sharp tactics, haggling, psychological traps, and other challenges, while always being "hard on the problem and soft on the person" - which is the key to achieving a mutually beneficial outcome.
The course is organized around a mnemonic device, developed by Professor Freeman, that can serve in any negotiation situation. Called "I FORESAW IT," this indispensable framework guides you in assembling the strongest possible case, showing you how to evaluate such factors as creative options, independent criteria, and your best alternative to a negotiated agreement. Professor Freeman enriches his presentation with scores of fascinating anecdotes and case histories that vividly demonstrate what works and what doesn't when you sit down at the negotiating table.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
What listeners say about The Art of Negotiating the Best Deal
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- Amazon Customer
- 21-02-2020
I've looked for something like this for a while...
A must read. Personal, business, family.
This will benefit all three, even if only you read this!
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- Edward
- 28-10-2015
Excellent content and delivery
Excellent content and delivery once again from the Teaching Company. This is one of my new favourites from them.
Prof. Freeman is easy to listen to. He speaks with authority and clarity and uses examples and stories to keep your attention and illustrate ideas. The content is interesting, easy to follow and (most of all) practical.
I will certainly be listening to this more than once.
Thank you Professor Freeman, the Great Courses and audible.
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4 people found this helpful
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- Kenneth Gomez
- 20-03-2021
Excellent Book on Negotiations
It's a long book but well worth it. The topics and examples given make it easy to understand what the author was intending to teach.
I was keen to skip the chapter of negotiations for children until the author said that some adults behave like kid at work and that made me listen to the whole chapter. No regrets.
Overall, a very thorough book on the art of negotiations. The examples teaches me how and when to use the techniques.
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- Margaret
- 07-09-2018
Excellent Aid For Negotiating
Professor Freeman narrates this very well and uses stories thoughout as examples that keep your attention. I thoroughly recommend this course to anyone even if they do not think they are in a role that requires strong negotiation as you soon realise that life is full of negotiations
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- Jeremy
- 20-07-2020
Excellent stories and strong content
I’ve listened to a few other great courses. They were rather dull. This one is surprisingly awesome. I love the stories and mnemonics.
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- Bonnie
- 23-01-2019
not what you would expect from a negotiating book
not what you would expect from a negotiating book. its even more powerful and life changing than a book simply giving strategies to make you the most money in a deal.
a must read for everyone.
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