So Good They Can't Ignore You

  • by Cal Newport
  • Narrated by Dave Mallow
  • 6 hrs and 28 mins
  • Unabridged Audiobook

Publisher's Summary

Cal Newport's clearly written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path.
Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin, who, when once asked why he was successful in his career, immediately replied, 'Be so good they can't ignore you', and that's the main basis for Newport's audiobook.
Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is this advice Pollyannaish but that Jobs himself never followed his own advice.
From there Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well and where you have built up your 'career capital' and then to put all of your efforts in that direction.


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Customer Reviews

Most Helpful

What it takes to be great, love your job + succeed

brilliant book, well written and read. easy, clear and practical prinicples. a lot of this is counter modern culture advice. in my top 10 and I would recommend it to many people at any point in their life or career.
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- Michael

Such a good book to wipe away the noise

Social media, online ads and even entire companies are planting the idea that your passion will lead you to success but this book is a concise, analytical and brutal delivery of theories as to why all of that is baloney and you are the one in control of a achieving a compelling career
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- Trent Hall

Book Details

  • Release Date: 29-09-2016
  • Publisher: Hachette Audio UK