So Good They Can't Ignore You

  • by Cal Newport
  • Narrated by Dave Mallow
  • 6 hrs and 28 mins
  • Unabridged Audiobook

Publisher's Summary

Cal Newport's clearly written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path.
Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin, who, when once asked why he was successful in his career, immediately replied, 'Be so good they can't ignore you', and that's the main basis for Newport's audiobook.
Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is this advice Pollyannaish but that Jobs himself never followed his own advice.
From there Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well and where you have built up your 'career capital' and then to put all of your efforts in that direction.

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Customer Reviews

Most Helpful

Inspirational and Hoenst

Would you consider the audio edition of So Good They Can't Ignore You to be better than the print version?

I got the audio book as a refresher since I had already read the book. They're both equally great!


What was one of the most memorable moments of So Good They Can't Ignore You?

I love how Cal Newport brings to light that success and 'passion' take hard work and dedication but still making sure you focus on something you don't hate/have a genuine interest in...


What does Dave Mallow bring to the story that you wouldn’t experience if you had only read the book?

Emphasis in the right places


Was this a book you wanted to listen to all in one sitting?

Yep, definitely.


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- Madeline

Book Details

  • Release Date: 29-09-2016
  • Publisher: Hachette Audio UK