Try free for 30 days

  • SEO Workbook

  • Search Engine Optimization Success in Seven Steps
  • By: Jason McDonald PhD
  • Narrated by: Michael Goodrick
  • Length: 9 hrs and 26 mins
  • 4.9 out of 5 stars (16 ratings)

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
SEO Workbook cover art

SEO Workbook

By: Jason McDonald PhD
Narrated by: Michael Goodrick
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $26.99

Buy Now for $26.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

2024 Updated Edition: Learn SEO in Plain English - Step by Step!

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions. Includes worksheets, quizzes, and videos. Finally, measure via metrics - navigate the complexities of GOOGLE ANALYTICS.

Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

Table of Contents:

Goals: Define Your SEO Goals

Keywords: Identify Winnable, High Value SEO Keywords

On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements

Content Marketing: Learn to produce content that pleases Google and your customers

Off Page SEO: Build links, leverage social media, and go local.

Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics for SEO.

©2024 Jason McDonald (P)2024 Jason McDonald

What listeners say about SEO Workbook

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Thi is a game changer

U also get a Free pdf version on thebook with clickable links
U also get free tutorials on YouTube
You truly can become an SEO specialist

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent resource!

I am an assistant professor of marketing, running a course in Digital Marketing. SEO is a small, yet essential, part of the course.

I would absolutely recommend this book to any of my students interested in learning more about SEO. It is perhaps the best book I've come across on SEO. The build-up is logical and gives the reader a solid understanding of what is important to focus on, as well as where to start. Although the book covers a lot of tactical and technical details, they are all offered with a strategic anchoring. In most competing texts, technical insights are provided without foundation in marketing strategy, which can lead the reader down one rabbit hole after another. Here, the reader is asked to sort out their strategy first, before embarking on the specific tactics to achieve their stated goals.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

basic but good

Good advice for a business owner. A little basic for anyone in marketing. advice is white hat and realistic as to what the market is doing. still up to date as of writing this review.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent book in SEO

The book explains SEO in such an easy way. I started implementing it and saw results very quickly. All my questions about SEO were answered and more!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Active participation workbook for your success

Great functional listen. Will revisit with the work sheets Toni make the most of the book.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.