Platform

  • by Michael Hyatt
  • Narrated by Michael Hyatt
  • 5 hrs and 13 mins
  • Unabridged Audiobook

Publisher's Summary

In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.
The book includes:


Proven strategies,
Easy-to-replicate formulas, and
Practical tips.
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.

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Customer Reviews

Most Helpful

Great book, too much focus on Twitter...

Any additional comments?

I found this book quite helpful however from about midpoint on, it just seemed to be all about Twitter. Nothing wrong with that but there's more to the world than Twitter.

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- Amazon Customer

My brain hurts - but in a good way.

Not only has this book stretched me to consider my personal platform in a new way and resourced me with tools, tips and methods to action a whole lot of things that I'd been previously been to overwhelmed to attempt but it has introduced me to Michael Hyatt himself. His brand is brilliant! His resource chest is deep and he is generous in his openhanded sharing from it.
Could not recommend it more highly to anyone who writes, says or makes anything (ever) but particularly to those looking to take next steps in turning a "sense" of purpose or possibility into something more tangible and achievable.
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- Kimberly Smith

Book Details

  • Release Date: 15-05-2012
  • Publisher: Thomas Nelson Publishers