Publisher's Summary

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons people say yes and learn how to:


Radiate an aura of expertise
Win trust and leverage credibility
Build a business case that appeals to both heart and mind
Adapt for personality, gender, and generational differences
Use language strategically
Perfect the five-step persuasion process
Generate group buy-in
Master organizational politics
And more
From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.
©2015 Mark Rodgers (P)2015 Gildan Media LLC
Show More Show Less

Regular price: $30.45

Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – love a book or swap it for free
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $16.45/month
Select or add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $30.45

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
No Reviews are Available

Customer Reviews

Most Helpful
5 out of 5 stars
By Cyndi Alvarez - Realtor on 21-09-2016

Great!!

buying kindle version too. it must be good. I don't invest in both very often. The narrators voice was not my favorite

Read More Hide me

0 of 2 people found this review helpful

See all Reviews