Selected by HubSpot as one of the top 20 sales books of all time
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to:
Identify a strategic, finite, workable list of genuine prospects
Draft a compelling, customer-focused "sales story"
Perfect the proactive telephone call to get face-to-face with more prospects
Use email, voicemail, and social media to your advantage
Overcome - even prevent - every buyer's anti-salesperson reflex
Build rapport, because people buy from people they like and trust
Prepare for and structure a winning sales call
Stop presenting and start dialoguing with buyers
Make time in your calendar for business development activities
And much more
Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.
"Mike Weinberg takes the mystery out of prospecting for new business.
New Sales. Simplified. provides a powerful, practical, and proven framework to help salespeople successfully convert today's crazy-busy prospects into new customers." (Jill Konrath, author of
SNAP Selling and
Selling to Big Companies)
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