Try free for 30 days
-
Killing Marketing
- How Innovative Businesses Are Turning Marketing Cost into Profit
- Narrated by: Joe Pulizzi, Robert Rose
- Length: 5 hrs and 45 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $22.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
-
Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- By: Joe Pulizzi, Brian W. Piper
- Narrated by: Joe Pulizzi, Brian Piper
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
-
Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- By: Gary Vaynerchuk
- Narrated by: John Hopkinson
- Length: 5 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
-
-
Outdated
- By Jacob Hawli on 10-04-2023
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
Never really delivered...
- By jimjim on 22-01-2017
-
Catalyst
- By: Jonah Berger
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
-
-
Fantastic! Well read and clearly laid out strategies.
- By Anonymous User on 17-05-2023
-
Chief Marketing Officers at Work
- By: Josh Steimle
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
-
Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
-
Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- By: Joe Pulizzi, Brian W. Piper
- Narrated by: Joe Pulizzi, Brian Piper
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
-
Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- By: Gary Vaynerchuk
- Narrated by: John Hopkinson
- Length: 5 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
-
-
Outdated
- By Jacob Hawli on 10-04-2023
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
Never really delivered...
- By jimjim on 22-01-2017
-
Catalyst
- By: Jonah Berger
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
-
-
Fantastic! Well read and clearly laid out strategies.
- By Anonymous User on 17-05-2023
-
Chief Marketing Officers at Work
- By: Josh Steimle
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Awful Narration
- By James on 08-03-2016
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
it was a good book but...
- By farzane on 31-05-2018
-
They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- By: Marcus Sheridan
- Narrated by: Marcus Sheridan
- Length: 9 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
-
-
Good content. terrible narration
- By Russ Stephens on 05-02-2024
-
The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
-
What's in It for Them?
- 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want
- By: Joe Polish
- Narrated by: Joe Polish
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.
-
-
A sincere heartfelt display of poor self awareness using focusing on others as a defense against it
- By Luke Johnson on 31-12-2023
-
Scientific Advertising
- By: Claude C. Hopkins
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
-
Snow Leopard
- How Legendary Writers Create a Category of One
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
-
-
Some great insights for authors
- By Jennifer L. on 16-04-2023
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
You just have to start
- By Anonymous User on 18-04-2024
-
High Growth Handbook
- By: Elad Gil
- Narrated by: Kevin Stillwell
- Length: 12 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.
-
-
A treasure trove of delectable knowledge!
- By Bramos on 22-09-2023
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
-
great starting point for product strategy
- By KJ on 03-03-2022
-
The Pocket Guide to High Ticket Selling
- A 12-Phase Sales Script You Can Use to Sell Millions Over the Phone
- By: Dan Henry
- Narrated by: Will Stoff
- Length: 1 hr and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dan Henry is a Wall Street Journal best-selling author of Digital Millionaire Secrets, professional speaker, founder of multiple million-dollar companies including GetClients.com, the CRO and Co-Founder of CloseDeals.com, and one of the most influential entrepreneurs in the world.
-
Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 3 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
-
-
A Good Listen!
- By Michael on 15-07-2016
Publisher's Summary
Killing your current marketing structure may be the only way to save it!
Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center.
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.
Killing Marketing explores how these companies are ending marketing as we know it - in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.
What listeners say about Killing Marketing
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Brad Entwistle
- 22-10-2017
Simply brilliant!
Joe and Robert have made a clear case for why the future of marketing centres on an owned media strategy. If you are a marketer, and almost everybody is, then the message of this book cannot be ignored.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Elias Pour
- 18-10-2017
Just follow the podcast
If you’re a subscriber to the PNR podcast, there is not much new information in this book. Would recommend to listen to that rather to purchase this book
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!