The audiobook's entertaining stories and action steps reveal how anyone can:
Cultivate the 3Cs of evergreen companies: character, community, and content
Build loyalty programs that turn satisfied customers into enthusiastic advocates
Nurture profitable customers while pruning those who sap time and money
Inject authenticity into social media communications (and decipher once and for all what that actually really means!)
Invert the expectations gap that can drive customers away from Internet startups and mom-and-pop businesses to multinational giants--strong companies that are rooted in customer retention
Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
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Customer ReviewsMost Helpful
By Jeff P. on 14-08-2015
Good content, not crazy about the delivery
Overall this was a good book. I struggled a bit with the narrator as he sounded robotic and old, and this is about technology and SaaS businesses so the voice just didn't match the content.
1 of 1 people found this review helpful