Publisher's Summary

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain,as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth season after season.
The audiobook's entertaining stories and action steps reveal how anyone can:


Cultivate the 3Cs of evergreen companies: character, community, and content
Build loyalty programs that turn satisfied customers into enthusiastic advocates
Nurture profitable customers while pruning those who sap time and money
Inject authenticity into social media communications (and decipher once and for all what that actually really means!)
Invert the expectations gap that can drive customers away from Internet startups and mom-and-pop businesses to multinational giants--strong companies that are rooted in customer retention
Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
©2015 Noah Fleming (P)2015 Gildan Media LLC
Show More Show Less

Regular price: $30.45

Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – love a book or swap it for free
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $16.45/month
Select or add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $30.45

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
No Reviews are Available

Customer Reviews

Most Helpful
4 out of 5 stars
By Jeff P. on 14-08-2015

Good content, not crazy about the delivery

Overall this was a good book. I struggled a bit with the narrator as he sounded robotic and old, and this is about technology and SaaS businesses so the voice just didn't match the content.

Read More Hide me

1 of 1 people found this review helpful

See all Reviews