Publisher's Summary

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.
But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world....



Where selling is dead, but ongoing conversation thrives
Where consumers generate the best content about brands
Where people tune out noise and listen to feelings
Where curiosity leads the marketing team
Where growth depends on merging analytics with boundless creativity

Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mind-set you need for future success.
©2016 Geoffrey Colon (P)2016 Gildan Media LLC
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Regular price: $28.69

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Customer Reviews

Most Helpful
2 out of 5 stars
By Hamishk on 05-02-2017

Dated and not that informative.

This seems to be targeted at marketers who are feeling particularly out of touch with new media, social, the internet etc. most people in a job at the moment will have already come to the conclusions offered here.

Unfortunately there aren't many examples of the ideas stated here, just ideas on where the industry is going (or has gone), but again nothing groundbreaking. Even just some, "because this has happened, try doing this and this" would have been great as opposed to going on and on about how people shouldn't be hiring MBAs and should be looking at creatives or people should market with feeling.

I don't regret listening to this book, but can't really recommend it to many.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Oliver Nielsen on 26-04-2017

Needed. Valuable. Welcome contribution.

For some reason, I had a hard time "getting it" the first time I listened to it. I kept pressing the rewind button on my iPhone, to hear paragraphs again.

Not because the book is unclear, but perhaps because it's profound. At least as profound as a book about marketing can be:)

After having finished it, I looked forward to relistening.

I did so, a few weeks later.

And after that second relisten, which happened maybe two months ago now: I feel like relistening for the third time.

I guess it's a marketing mind-bender, to me, this book:)

The narration is good too. When I give five stars for narration, it's because the narrator adds something special to the experience. I think he does so in this instance. Good job.

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3 of 3 people found this review helpful

1 out of 5 stars
By Cesar on 16-07-2017

Disappointed! Waste pf time.

If you never had touched digital marketing, you may learn something new from this book. For me, it seemed like a book-wide introduction for obvious digital themes, full of buzzwords and empty of case studies. Awful.

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1 of 2 people found this review helpful

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Customer Reviews

Most Helpful
1 out of 5 stars
By Mr on 05-03-2017

Boring..

No real content, just a number of stories and a list of characteristics that will "qualify" you as a growth hacker. If you are looking for real information on growth hacking or growth hacking techniques look elsewhere!!

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1 of 1 people found this review helpful

5 out of 5 stars
By Tomé on 29-12-2016

Great book indeed!

Much more than just marketing insights and futuristic overviews! It makes you think on how much have change in such short period and how soon everything will be different.

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1 of 1 people found this review helpful

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