Disruptive Marketing

  • by Geoffrey Colon
  • Narrated by Geoffrey Colon
  • 6 hrs and 14 mins
  • Unabridged Audiobook

Publisher's Summary

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.
But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world....

Where selling is dead, but ongoing conversation thrives
Where consumers generate the best content about brands
Where people tune out noise and listen to feelings
Where curiosity leads the marketing team
Where growth depends on merging analytics with boundless creativity

Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mind-set you need for future success.


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Customer Reviews

Most Helpful

Dated and not that informative.

This seems to be targeted at marketers who are feeling particularly out of touch with new media, social, the internet etc. most people in a job at the moment will have already come to the conclusions offered here.

Unfortunately there aren't many examples of the ideas stated here, just ideas on where the industry is going (or has gone), but again nothing groundbreaking. Even just some, "because this has happened, try doing this and this" would have been great as opposed to going on and on about how people shouldn't be hiring MBAs and should be looking at creatives or people should market with feeling.

I don't regret listening to this book, but can't really recommend it to many.
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- Hamishk

Book Details

  • Release Date: 15-07-2016
  • Publisher: Gildan Media, LLC