Try free for 30 days

  • Content Inc.

  • How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
  • By: Joe Pulizzi
  • Narrated by: Joe Pulizzi
  • Length: 6 hrs and 50 mins
  • 4.3 out of 5 stars (61 ratings)

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
Content Inc. cover art

Content Inc.

By: Joe Pulizzi
Narrated by: Joe Pulizzi
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $22.99

Buy Now for $22.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

The proven entrepreneurial model that breaks all the rules

Build your audience first. Then create your product.

This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:

  • The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
  • Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
  • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
  • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
  • Diversification: Grow your business by expanding into multiple delivery channels
  • Monetization: Now that your expertise is established, you can begin charging money for your products or services

This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you'll be running your own profitable, scalable business.

Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.

Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.

©2016 Joe Pulizzi (P)2016 Joe Pulizzi

What listeners say about Content Inc.

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    36
  • 4 Stars
    14
  • 3 Stars
    7
  • 2 Stars
    1
  • 1 Stars
    3
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    28
  • 4 Stars
    17
  • 3 Stars
    6
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    27
  • 4 Stars
    10
  • 3 Stars
    11
  • 2 Stars
    0
  • 1 Stars
    3

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

I'm officially a content addict.

The clarity and simplicity in this books content strategies is valuable.
It's highly recommended for those who have something special they'd like to share with the rest of the world.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Christian propaganda

A bit too churchy for me. So many better entrepreneur books out there.

Better off buying Gary V books.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Content Inc Joe Pulizzi

Would you listen to Content Inc. again? Why?

Yes - I've listened to it several times because there's so much great information. Each time I learn something different. It's a pleasure to listen to Joe narrate his own book. I wish he'd narrate some of the others as well

What did you like best about this story?

So much information, so many great tips, and a website to subscribe to.

Which scene did you most enjoy?

N/A

Was there a moment in the book that particularly moved you?

N/A

Any additional comments?

This is not a book for driving and listening because there were times when I wished I could take notes. This is best listened to when you have pencil and paper to write things down.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Great roadmap for a content driven strategy

good insights into building content inc strategy for both start ups and existing businesses. recommend for anyone wanting to better understand how to start (or pivot) your content strategy.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.