Publisher's Summary

Make smart, educated decisions every time!
Learn how to spot the potential Edsels in your life... and how to avoid them.
Every businessperson has to make decisions. Here's how to make them quickly, correctly, and confidently.
Some of the finest minds in Detroit had collaborated on the new car. The marketing staff had identified the proper niche. The design team had incorporated state-of-the-art features carefully calculated to stir the imagination and set hearts thumping. And the new car was to be proudly named after the founder's late son - a long-time company executive.
Confident Decision Making will also show you:

Ten Creative Ways to Expand Your Options - by methods as diverse as visualizing the exact opposite of what you want to accomplish to imagining what would happen if you found the perfect solution to your problem.
When to "Huddle" and When Not to - how tapping into the creative capabilities of the group can help you see new solutions, and why you sometimes need to stand alone.
What Causes "Drift" in Information Analysis - why everyone looks at all the available information in remarkably different ways.
The Eight Characteristics of Confident Decision Makers - from knowing how to avoid the "mine fields" to learning how to maintain your resilience.
Why Changing Your Mind Is Always an Option - especially for the confident decision maker.
And Much, Much More!

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©1991 Dawson (P)1991 Nightingale
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Regular price: $62.91

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Customer Reviews

Most Helpful
5 out of 5 stars
By Amazon Customer on 24-12-2014

Excellent Practical Book

Would you consider the audio edition of Confident Decision Making to be better than the print version?


What does Roger Dawson bring to the story that you wouldn’t experience if you just read the book?

I very much enjoy listening to Roger because of his practical and smart insight, it absolutely worth buying his books.
I already his negotionation and persuasion books, they are also practical books where u can use them immediately in your daily life.

What did you learn from Confident Decision Making that you would use in your daily life?

Accurate thinking, understand the different information drift that mislead us in making a decision, and most importany the decision process style based on the character of yhe person and how to deal with each character

Any additional comments?

I hope Roger will be able to make a new book about the negotiation and the sales.
I hope Audible will make audi book of his book "the secret of power problem solving" that would be great.
If i had to read a book it will take me for ever, but with audio book, i can listen to them any time anywhere and it takes much less time to finish the book

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4 of 6 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Khonjeja on 09-04-2017

Work decision making process

For the next 4 weeks I will listen to this audiobook to perfect my decision making at work and hope. Great

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2 of 3 people found this review helpful

4 out of 5 stars
By Jean luke on 10-02-2018

excellent insight into psychology of decision but

excellent insight into psychology of decision making but I am as perplexed how to make a decision scientificly as when I started to listen to this audio book

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