- A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
- Narrated by: Eric Synnestvedt
- Length: 10 hrs and 49 mins
- Unabridged Audiobook
- Release date: 06-01-2015
- Language: English
- Publisher: Gildan Media, LLC
Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including:
The six most powerful sources of brand differentiation
Five elements that trigger brand insistence
Turning brand strategy into advertising
Private label brands
Creating "category of one" brands
Social responsibility, sustainability, and storytelling
Sixty nontraditional marketing techniques
A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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Customer ReviewsMost Helpful
By Emad Al-Farwan on 03-03-2015
Rich and full of practical info
Although it is too long, but worth listening. I found it great. The narrator performance was not helping me to continue to be honest, But the content is great.
1 of 1 people found this review helpful
By Jakub Zarzycki on 23-12-2015
Very practical and pleasant.
Book functions perfectly as a checklist for branding problems and lives up to the title.