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  • Blue Ocean Strategy

  • How to Create Uncontested Market Space and Make Competition Irrelevant
  • By: W. Chan Kim, Renee Mauborgne
  • Narrated by: Grover Gardner
  • Length: 6 hrs and 27 mins
  • 4.3 out of 5 stars (233 ratings)

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Blue Ocean Strategy

By: W. Chan Kim, Renee Mauborgne
Narrated by: Grover Gardner
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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
  • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

    Critic Reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What listeners say about Blue Ocean Strategy

    Average Customer Ratings
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    • Overall
      4 out of 5 stars
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      5 out of 5 stars

    great book!

    the only problem is that the titles of the chapter are not sincronised with the reading

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    • Overall
      4 out of 5 stars
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      4 out of 5 stars

    Insightful but abridged

    This was well read and insightful book that best of all is practical. However it seems the audiobook is either abridged or an old edition, as it is missing several chapters from the kindle book.

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    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    Great ideas and unique perspectives

    Great read for any entrepreneur or business owner out there. Will get you to think in a way you haven't considered before. Great examples of real businesses that have used the "Blue Ocean Strategy" to leave the competition behind.

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    • Overall
      3 out of 5 stars
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      2 out of 5 stars
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      4 out of 5 stars

    worth a read

    this book has great content but the narrator's voice is mind numbingly boring. it's worth listening to, especially if you're an early stage business owner or entrepreneur.

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    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    Wow outstanding

    A GREAT BOOK FOR ANYONE IN BUSINES WHETHER YOU ARE STARTING A BUSINESS OR GROWING AN EXISTING ONE

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    2 people found this helpful

    • Overall
      3 out of 5 stars
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      3 out of 5 stars

    An oldie that needs updating

    Definitely worth a listen but is in need of a serious revision, especially when it comes to the tech sector since 2006. Fundamentals of Blue Oceans haven't changed and this book is well rounded for anyone looking at exploring this system. Note: Found the narrator's voice lecturing.

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    • Overall
      5 out of 5 stars
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    great book

    a must for any entrepreneur. Exactly the type of book I have been looking for.

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    • Overall
      2 out of 5 stars
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    • Jo
    • 19-02-2020

    Poor quality audio

    This version is very poor quality, the recording must be really old. Couldn’t get through the first chapter. Not worth downloading.

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    • Overall
      1 out of 5 stars
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      1 out of 5 stars

    Too cliche just another take on same themes

    Sounded interesting but disappointed. Found they madw too many unsubstantiatwd claims. In the end continued listening just so get ir over

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    1 person found this helpful

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