Publisher's Summary

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments, and particular rules and principles. This audiobook shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices, and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink could fundamentally transform our relationships - the way we consume, create and communicate, how we run our businesses, and even our societies. You'll never think about thinking in the same way again.
©2005 Malcolm Gladwell (P)2005 Hachette Audio
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Critic Reviews

"Malcolm Gladwell goes deep into the reliability of hunches, instinct and instant, apparently irrational understandings. It appears that they are all aspects of an important survival mechanism, the one that makes us jump the right way when we stumble jay-walking as a lorry hurtles towards us. Full of fascinating theories about how science can be duped more often than our unsonscious minds can, Gladwell ranges from art fakes and gambling to marriages in jeopady and job interviews. I was instantly convinced." ( The Times)
"Brilliant." ( Observer)
"Astonishing." ( Daily Mail)
"Compelling." ( Evening Standard)
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Regular price: $31.21

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Customer Reviews

Most Helpful
5 out of 5 stars
By Anonymous User on 07-08-2018

interesting and engaging.

such an interesting collection of stories in here. if you liked tipping point you'll love this one too. it is one of those audio books where you will sit in the car in the driveway to finish a chapter if you arrive home with 20 minutes to go.

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1 of 1 people found this review helpful

5 out of 5 stars
By Anonymous User on 16-02-2018

Great book!

This book is excellent but i do feel and hope that the concepts of racism and discrimination are outdated or soon to be. Certainly in Australia where i live things are a bit different to the US. But still the findings of Malcolm Gladwell are brilliant & worth everyone reading/listening

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Mark on 14-02-2013

Good but flawed

This is the third Malcolm Gladwell book I have listened to (or read), and like the other two, it is really interesting, but just a little bit unconvincing in parts. He is a brilliant storyteller, drawing you in with interesting anecdotes about a man who can pick winning horses by observing their body language and a rogue soldier who outwits the entire US army in a war game scenario. But towards the end of the book his argument loses its way.

As the book progresses he gradually builds a convincing theory about how our minds are adept at making accurate instantaneous judgements and how, in many cases, the more information we are given the less likely we are to judge well.

But then he starts to make some slightly dubious claims and even to contradict himself somewhat. He tells the story of 4 policemen who kill an African American in a bad neighbourhood at night because they think he has a gun. He says that the stress of the situation gives them ‘temporary autism’ which robs them of their normal powers to make ‘blink’ judgements. But you just don’t need this theory to explain why they misjudged the situation. It was dark, and the inability of the men to detect the innocence and terror on the victim’s face could be explained by this alone.

Later on he describes another policeman, who had received training in controlling this kind of panic reaction in dangerous and stressful situations, and because of this training, when faced with an armed youngster, he waited a little longer and gathered more information and decided not to shoot. But this contradicts the main idea of the book, which is that we make better decisions when we allow our intuition to do it in a blink.

So, by the end of the book, you have been entertained and have also been persuaded that humans often make better judgements when they ‘thin slice’, i.e. they make quick unconscious decisions based on very limited information. But, in my opinion, he tries to over-elaborate his theory in the later chapters, and I felt myself disagreeing with him, which spoilt the book a bit.

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8 of 8 people found this review helpful

4 out of 5 stars
By Peter on 07-02-2007

Blink

Very perceptive book and a good sequel to Tipping Point. I am currently on my second way through it and enjoy the open approach that has been taken.

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6 of 7 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By L on 12-12-2012

Very Average...

Blink is a very successful book which covers the subject of intuition. I expected great things from this and the audiobook got off to a flying start with Gladwell's playful and confident reading style. I kept expecting the audiobook to then ramp up past what was fast becoming a very long-winded introduction...except it wasn't and by now I was onto the third chapter. Whilst providing some interesting examples, this book does little else than state the obvious...again and again and again....it feels like a lot of newspaper clippings all pulled together (which some say is exactly what it is). For such a successful book I had such high expectations and for the most part this book failed to deliver...I found myself becoming increasingly bored.

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8 of 8 people found this review helpful

3 out of 5 stars
By Ewan D. on 16-02-2007

Not quite what I expected

Enjoyed lisening to the various stories but kept hearing myself say - and your point is?

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12 of 13 people found this review helpful

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