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Customer ReviewsMost Helpful
By Justin H. on 04-06-2018
Useful as history. Not sure it holds up today.
There are a lot of classic, solid tips in this book. But it’s showing a lot of age. Try as I might, I don’t think coupons are the way to advertising success these days.
By Anonymous User on 23-11-2017
Mr. Hopkins delights
I just discovered Claude Hopkins as I dive into advertising as an Internet entrepreneur. his books have been most insightful. I have come to better understand the endeavor that I am undertaking much better through his writings. I'm Thrilled to be learning from such a master_!