• Business Stripped Bare

  • Adventures of a Global Entrepreneur
  • By: Richard Branson
  • Narrated by: Adrian Mulraney
  • Length: 11 hrs and 44 mins
  • Unabridged Audiobook
  • Release date: 11-05-2010
  • Language: English
  • Publisher: Random House AudioBooks
  • 3.5 out of 5 stars 3.3 (3 ratings)

Publisher's Summary

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people.
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.
Combining invaluable advice with the remarkable and candid inside stories of Virgin’s greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
©2008 Richard Branson (P)2010 Random House Audiobooks
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Regular price: $33.10

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Customer Reviews

Most Helpful
3 out of 5 stars
By Garrett on 15-10-2010

Eccentric read by an eccentric man.

I've made a habit of reading/listening to many popular business books in the last couple of years. Branson undoubtedly has made a great success of himself and he's done it in interesting ways. But this book was less successful compared to others I've read as far as offering instruction or relatable ways of conducting your own business. The stories told were interesting and it was fascinating to hear about the genesis of the Virgin brand, but at some point, the reader needs more than what amounts to "think outside the box" and "take risks". Lastly, this is defintely geared towards the "start up" -- creating a brand and going big. From the stand point on working within an existing company, perhaps one with a more conservative outlook, it was difficult to relate.

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7 of 7 people found this review helpful

2 out of 5 stars
By Aaron on 18-11-2010

Somewhat disappointed

The beginning of this book is great. He goes into detail about how he handled himself and parts of his companies. However, Later on the book becomes a commercial. He goes into explaining why his Product/Service X is better than the rest. He explains more why his company is better and not how he made it better.

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4 of 4 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Matthew on 01-09-2010

Simply brilliant

Firstly you have to accept that RB has an ego and that it is so embedded in his writing that some of the statements may make you cough a little. Once you accept this you are listening to a riveting yarn.

I read this on the beach last year and the the book is full of my 'red written notes'. I felt that the audio book would be a good tool to supplement and enhance the lessons I already took.

It is a must for those like me who are both entrepreneurial and contrarian in business.

Enjoy his work and learn from him. He is very good.

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1 of 1 people found this review helpful

3 out of 5 stars
By Amazon Customer on 28-11-2017

Not great. "Screw it, lets do it" is my preference

A bit disappointing in comparison to "Screw it, lets do it" which was fantastic. Has put me off the Branson books, which is a shame. It may have been the dry delivery of the Narrator, but the overall style of the book seemed to have moved away from previous Branson books.

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