The Service Startup

Customer Reviews

12 Ratings

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5 out of 5 stars
By Christopher on 29-07-2017

Go beyond Lean Startup thinking

This guy is smart enough to realize that Design Thinking didn't really start a few years ago, and goes back a long way. He details the history of design, and how it got relegated to aesthetics.

He acknowledges the value of Lean Startup, but takes us many steps beyond that; into a set of empathic processes that help us develop things in a much more collaborative way. From his viewpoint, the Lean Startup MVP is much too late in the game to start building prototypes! Life is about services, not products. Even products are really services!

I found this book clear, actionable, and applicable as a brilliant addition to Lean Startup/Design Thinking type methods, and also stands on its own. This book should give you some real insights towards a deeper wisdom of how to design products and services that are truly useful, efficiently and wisely.

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