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By Brett on 09-02-2016
interesting over view on marketing.
Great listen for begginers. But no relevance to todays social media and online world. It does have great strategies for marketing content and partnerships. It was still worth the time and money.
1 of 1 people found this review helpful
By James on 08-05-2017
I love weird marketing concepts and loved this
Short and sweet audio book that dives into the idea of marketing which really is about having good products and services that sell themselves. Making remarkable things in the world. Good for inspiration into doing things differently!
By Rob on 10-09-2015
impressive and challenging for businesspeople
Seth is as much a business philosopher as he is a marketer. There are new insights into the successes and failures from the marketing of a wide range of operations, as he takes the reader through the application of story telling to the challenge to business operators to be authentic in taking on the embodiment of the story they have constructed. It's a short book with a consistent theme and cross references to his "Purple Cow' often. It is very USA in its application,but that's not a real drawback...since marketing is essentially a USA export (but some European examples would have rounded out the process) It's read with passion and conviction (which seems to distinguish author read books from third person), if you enjoyed Pink's "A Whole New Mind" you will recognise this as an extrapolation of the same creative theme told with much the same vigour.
By Bachir El Khoury on 06-05-2015
Excellent book narrated by the author himself.
I love that and you can get stronger emphasis and clear communication of messages.
If you are serious about marketing, your products and customers you must download and listen to this.